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The Ask (SCAD and MELT)
IHG is launching a new brand of midscale hotels to reach the modern traveler. avid hotels are changing the hotel industry as we know it. IHG CEO, Elie Maalouf, described avid as “championing the everyday traveler at an everyday price.” The first hotel is opening in Oklahoma City in Fall 2018, and other locations will follow around the country in 2019. The brand wants to create national awareness surrounding the launch of the hotels. This includes a 360 campaign and an experiential activation. They need to choose two events in spring 2019 relevant to the target audience to launch the experiential activation.
video production
The Ask (SCAD)
Create a teaser based on something you love doing.
The Idea
A travel video based on my trip to Bali, Indonesia in 2017.
Mood Board
Video
I do not own all footage. Contact for more information.
Please do not attempt to make copies without consent.
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