The Ask (SCAD and MELT)
IHG is launching a new brand of midscale hotels to reach the modern traveler. avid hotels are changing the hotel industry as we know it. IHG CEO, Elie Maalouf, described avid as “championing the everyday traveler at an everyday price.” The first hotel is opening in Oklahoma City in Fall 2018, and other locations will follow around the country in 2019. The brand wants to create national awareness surrounding the launch of the hotels. This includes a 360 campaign and an experiential activation. They need to choose two events in spring 2019 relevant to the target audience to launch the experiential activation.
Hi! I'm,
Shreya Srinivasan
With a Bachelor’s in Mass Communication, Diploma in Drama followed
by a Masters in Advertising from Savannah College of Art & Design
(SCAD) in Atlanta, I paved my way and found my true passion for Art Direction. Currently working as a Sr. Art Director at Havas Life New York,
my work lets me explore and create designs for Pfizer-BioNTech.
From my experiences of creating content for commercials, digital ads and cranking out the creatives for social media presence, I have the knack to look out for a well-crafted idea and certainly don’t hesitate to get inspired and moodboard it!
Let me also tell you that I’m a passionate swimmer, avid traveler,
Formula 1 enthusiast, and take my essential oils extremely seriously.
I’m always looking to create enriching and mind-boggling content. Only an email away, you can contact me at shreyasrinivaasan@gmail.com
or hit the contact me button below. Thanks for stopping by!
fEATURED
I was featured in Voyage ATL as part of their inspiring stories series, Atlanta.
Hover over to learn about few of my favorite things
Doors around
the world
Cookies the size of
my face
The magic of nature
Breakfast anytime
of the day
Colors of the sky
Contact me to check out some creations I had a blast jamming on, with my mentors at SCAD
