The Ask (SCAD and MELT)
IHG is launching a new brand of midscale hotels to reach the modern traveler. avid hotels are changing the hotel industry as we know it. IHG CEO, Elie Maalouf, described avid as “championing the everyday traveler at an everyday price.” The first hotel is opening in Oklahoma City in Fall 2018, and other locations will follow around the country in 2019. The brand wants to create national awareness surrounding the launch of the hotels. This includes a 360 campaign and an experiential activation. They need to choose two events in spring 2019 relevant to the target audience to launch the experiential activation.
instagram campaign
for patagonia
The Ask (SCAD)
Was to create an instagram campaign that aligned with the brand's mission of a cleaner planet.
The Idea
This campaign was divided into four parts each with a different hashtag.
#DoItForNemo
#DoItForTheBuckeye
#DoItForThePeach
#DoItForO2
#DoItForNemo
The following posts talk about how important it is to conserve ocean life.
Discount codes are mentioned as incentives so as to encourage people to make the switch from plastic straws to metal. It also introduces Patagonia’s initiative: wornwear.
Did you enjoy Finding Nemo?
Will your children ever find Nemo?
We donate 1% of our sales to #SaveThePlanet.
This 1st of February we are donating our time and energy as well.
Join us for a beach clean up at Santa Monica beach, 11 a.m.
The more the merrier.
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#DoItForNemo #SayNoToPlastic
Each time you refuse plastic you give the gift of life to some fish in the ocean.
Say no to plastic. Say yes to ocean life.
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For purchases of $70 and above, you will receive a pack of 2 metal straws absolutely FREE
to aid in your fight against ocean pollution. SHOP NOW!
#DoItForNemo #SayNoToPlastic
Reduce consumption by keeping your gear in use
for longer. At Patagonia we call this 'Better than new'. Share your story with us and tag @wornwear to become someone's reason to reuse.
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You may be one of the few lucky winners to win a sponsored 3 day trip to Miami!
For more details on our @wornwear initiative check the link in our bio.
#DoItForNemo
#DoItForTheBuckeye
The following posts are based on the state tree of Ohio: The Buckeye.
The posts promote forest conservation by planting of more trees in the state. They encourage volunteers to come to particular events in the state to work towards forest conservation. The ‘shop now’ link on the picture makes it easy for customers to go to the website.
Do you know what a forest looks like?
Ofcourse you do. But will your children and their children?
What will our future generations inherit?
It's time to make a difference. Donate your time and services, check the link in the bio for volunteer details.
Come, save the planet one tree at a time.
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Don't forget to check out our exclusive collection of backpacks for adults and children.
#DoItForTheBuckeye #SaveThePlanet
Forests are worth more standing, than cut down.
We at Patagonia constantly work to save our home planet. Forest conservation is not someone else's problem. It's ours and yours.
Join us every Thursday, at Hocking Hills, Ohio and sow a seed for a better tomorrow.
Check the link in our bio for more details.
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#DoItForTheBuckeye #SaveThePlanet
The word "forest" brings to mind lush green trees, canopies and so many more images.
But the rapid deforestation of land could leave us with the bare minimum green cover.
Why wait to see the consequences?
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Join us in our effort to protect what is irreplaceable.
For more details check the link in our bio.
#DoItForTheBuckeye #SaveThePlanet
#DoItForThePeach
The following three posts are based on current issues in the state of Georgia.
The hastag’s inspiration is based on the state being called the peach state.
The posts are interactive in the sense that it talks about initiatives by Patagonia happening
in the area. It also encourages people to volunteer and do their part for the environment while promoting the brand’s apparel and gear.
YOU, can help the beltline come to life!
The Atlanta Beltline is a project based on sustainable redevelopment. The loop of multi-use trails and parks will not only transform your neighborhood but also your life.
Support the beltline and benefit from it too.
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For more information and avilable perks check the link in bio. Shop our cycling gear now.
#DoItForThePeach #SaveThePlanet
Why should Georgia be a dumping ground for toxic waste from our and the near by states? Coal ash has harmful metals and other dangerous chemicals which enter our water supplies.
Do you live near one of these lurking threats?
Come, add your voice to ours.
Join us in this initiative with @patagoniaactionworks to reduce water pollution in Georgia.
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For more details on how you can become a volunteer, check the link in the bio.
#DoItForThePeach #SaveThePlanet
Lets Clear the Air!
Make a choice. Opt for electric scooters. Opt for the cleaner choice.
Your wallet will thank you and so will the environment.
Shoutout to all the countless, incredible volunteers for the hard work and sweat they put into making our past initiatives a success.
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We appreciate you are are offering a 35% discount on our collection. Use coupon code CLEANGREEN2019.
Hurry, Offer ends on 02.07.19
#DoItForThePeach #SaveThePlanet
#DoItForO2
The following posts throw light on the air pollution we face. Patagonia’s posts are based in California as it is one of the most polluted cities today. Instagram challenges, incentives and so on are used to get the consumer to be interactive on the page such as like, comment, share by tagging their friends.
Don't be Fuelish!
Contrary to popular belief, restarting your car does not burn more fuel than leaving the engine running.
Take the #EngineChallenge and switch off your car engine when idling.
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Let the air we breathe be cleaner.
Join us as we spread awareness about the #EngineChallenge by tagging three friends on our post.
A few lucky winners shall receive a Patagonia gift card worth $50.
#DoItForO2 #SaveThePlanet
Breathing easy doesn't have to be difficult. Let's start small! Take the #7DayAirChallenge and do your part for the environment.
You'll be amused as to how things as small as planting a tree or switching off your air-conditioning for a few hours can make all the difference for the air quality in your city.
Check the link in our bio for more details.
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Tag us on your story and a few lucky winners shall win merchandise from our all new winter collection!
Join us while we change the world one post at a time.
#DoItForO2 #SaveThePlanet
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