The Ask (SCAD and MELT)
IHG is launching a new brand of midscale hotels to reach the modern traveler. avid hotels are changing the hotel industry as we know it. IHG CEO, Elie Maalouf, described avid as “championing the everyday traveler at an everyday price.” The first hotel is opening in Oklahoma City in Fall 2018, and other locations will follow around the country in 2019. The brand wants to create national awareness surrounding the launch of the hotels. This includes a 360 campaign and an experiential activation. They need to choose two events in spring 2019 relevant to the target audience to launch the experiential activation.
chocolate packaging
To create a series of 3 chocolates to promote yourself to a potential employer.
These chocolate bars are a leave behind for interviews as they ought to act as a conversational starter about your life and personality.
The Ask (SCAD)
Each of the three chocolate bars have different elements that tell a different story about my life.
The inside of the wrappers have a quote that help me 'hang in there' on the days I need it the most.
'Guppy' in Hindi, means chatterbox.
The back of the wrapper includes a small list of things that I cannot get enough of, in life. I'd be happy to give you a chocolate bar and talk about this over a cup of tea.
The Story
Elements Created
Chocolate Bars
Back
Can't get enough of:
Teas
Travelling
Swimming
Obsessive planning
Breakfast anytime of the day
Front
Inside of the wrapper
Back
Can't get enough of:
Teas
Travelling
Swimming
Obsessive planning
Breakfast anytime of the day
Inside of the wrapper
Back
Can't get enough of:
Teas
Travelling
Swimming
Obsessive planning
Breakfast anytime of the day
Inside of the wrapper
The Finished Product
